There is no real story behind this one.
Brad [former Jackie O's head brewer] sent me an email one day with the idea for the label already worked out (shark/alligator/man). He thought my comics background would make me a good choice for the art.
For some reason, I never asked him why, all he wanted from me was the drawing of the creature: no lettering, no coloring.
The design and the computer coloring were handled by Kevin Morgan.
That thing in "his" hand is supposed to be a knife. (I guessed it was an ice pick — Jim)
January 10, 2020 update:
Sandy: Here's the b+w art for that beer label.